Beetot Kit: December 2015

The QPR wordmark in option 1 is a play on the style of the 1975 crest. The font is the same as QPR current crest. The objective with this crest option was to create a crest, which was retro but at the same time aesthetically modern.

The QPR wordmark in option 2 is a play on the style of the 1982 QPR crest. The font, as is the case in option one, is the same as QPR current crest. The objective with this crest option, was to create a crest that was clean and defined and had connotations to the 1982 crest.

Option 3 is a new identity, and is built around full hoops, which are the clubs core equity, as well as QPR’s nickname. There is a fantastic opportunity to express their Hoops nickname in their branding and graphic communications, by creating a crest that is distinctive through ownable visual language.

The main body of option 4 is the same as option 3, with the added crown in, keeping with the full hoops concept by creating a symbol that follows the same methodology through the intertwining of three full hoops.